Being keen on keeping his sound as diverse as possible Kay Kumar is using elements from hip hop to dance, R’n’B, techno/EDM and rock in his upcoming album which he is currently recording in collaboration with artist Zak Le Ninja, who is also featured on ‘SVDS’. He describes the album as “playful, fun and commercial”.
His latest single ‘SVDS’ is a stunning bilingual power beat that was recorded in both French and English. The video was shot in the paradisiacal landscape of Morocco which Kay found to be the perfect “cinematographic, crazy, wild, fun and adventurous” environment for it. Music website Streets Talkin summed up the result: “The video is breathtaking, his talent obvious, and the combination of English and French worth the listen.”